In service since 2016

Blas ar fwyd

The Customer

Founded in 1988, is a leading Welsh food specialist, wholesaler, and distributor, supplying high-quality food and drink products across Wales and beyond. The company produces and distributes a wide range of bakery products, including meat pies, pasties, quiches, flapjacks, mince pies, Brownies, Welsh cakes and traditional tin loaves. Their commitment to quality and presentation makes reliable, consistent packaging an essential part of their operation.

The Challenge

With such a diverse product range, Blas ar Fwyd needed a flow wrapping solution capable of handling products with varying shapes, sizes, and textures while maintaining product appearance and shelf life. In particular, their pies, quiches, and pasties required wrapping with perforated film to allow the products to breathe while remaining attractively presented.

The business was looking for a machine that would not only provide flexibility across its entire bakery range but also deliver long-term reliability with minimal downtime and maintenance requirements.

Flexible Wrapping.

Simple Operation.

Dependable Production.

The Solution

Blas ar Fwyd first discovered our flow wrapper at the Foodex Exhibition at Birmingham NEC, where they saw the machine in action. Impressed by the initial demonstration, the team arranged a visit to our facility for a more detailed evaluation. To ensure complete confidence in the investment, we carried out a dedicated second demonstration using Blas ar Fwyd’s own products. This allowed them to see first-hand how the flow wrapper could successfully wrap everything from delicate Welsh cakes and flapjacks to larger products such as meat pies, quiches, pasties, and tin loaves. The machine proved to be an ideal fit for their application, offering the versatility to run multiple product types while also accommodating perforated film for their savoury bakery lines. After seeing the results across their full product range, Blas ar Fwyd decided to proceed with the investment.

Blas ar fwyd
Blas ar fwyd

The Results

Since installation in 2016, the machine has become a dependable part of the Blas ar Fwyd production process. Over nearly a decade of continuous operation, it has wrapped thousands of bakery products while maintaining consistent pack quality across a varied product portfolio.

The reliability of the machine is highlighted by the fact that it has required only two service visits in ten years, demonstrating both the robustness of the equipment and its suitability for the demanding bakery environment. Today, the machine continues to support Blas ar Fwyd’s production needs, providing efficient, flexible, and reliable packaging for a broad range of traditional Welsh bakery products.

“In service since 2016”

Key Statistics

  • Machine: FDA FLEXWRAP
  • Application: Various bakery products
  • Important feature: Quick change over time
  • Time in Service: 10+ Years
  • Total Products: 15+

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